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About Me pages are often the second thing readers go to on your blog. The first is a post that someone shared on Facebook, pinned on Pinterest, or found in a Google search. Once the reader is drawn in, they want to know more about YOU: who you are, what you’re about, and what YOUR story is.
That’s where the About Me page comes in. It’s your chance to tell your story, briefly, with links and pictures, send readers where you want them to go, and give the bullet points of your life; leaving them wanting more.
How to Perfect Your About Me Page
You, the blogger, want to write a fantastic About Me page so the reader will go on to the third, and fourth, and 100th visit to your blog instead of clicking away to find someone more interesting. Online attention spans are SO very short, and you need to grab those readers, reel them in, and do it quickly.
It’s also the first impression that PR people, brands, potential advertisers, and curators get of you, as well as how to get in touch with you.
There are a few things you should include in your About Me page to make it helpful and memorable:
1. Your Personality
This is where you need your voice…you know, that thing you’ve worked so hard to develop and use consistently in your blog? That thing that lets readers feel like you’re sitting down and chatting, rather than speaking to a blogosphere full of strangers. Yeah, that. USE THAT. If it seems difficult at first, just sit down and write the first thing that comes to mind. Free write for a while and edit later.
2. Your Focus
What is your blog about? What will readers find within your posts? Do you offer up gluten free recipes? Photos of the people in your hometown? Anecdotes about your day as a Stay At Home Mom of six kids? Fitness tips and plans? Whatever it is, talk about it.
3. Contact Information
Whether you work with brands or not, you need to have your email address and social media links easily accessible. You can always create an email address just for your blog if you don’t want to display your personal one, but you need one. You never know when a reader/PR pro/curator/advertiser will want to tell you how great you are, or how your story affected them, or how he/she wants to collaborate with you. I cannot stress enough how important this is.
4. Photos and Identifying Information
Readers like to see you in their minds while they’re reading your words. It makes more of a connection with them to see your face. And if you write a lot about your family, consider including pictures of them, either individually or as a group and some current information about them (like ages and the names you use to refer to them in your posts). If you’re comfortable with it, include some general information about where you live. I always say that I’m in rural Kansas, surrounded by cornfields. Just that wording gives my readers a sense of connection with me…for example, they know it’s a big deal to pack up all of my kids and go get groceries, because it takes 40 minutes for us to get to a store.
5. Favorite Posts
Whether you like them because they got a ton of views or comments, you’re proud of the writing or photos, or they show who you really, truly are as a person, include links. Treat the About Me page as a jumping off point into the deeper waters of your story.
6. Fun Facts
Along with your voice, this is another way to let readers get to know your personality and who you are as a person. Do you run half marathons every other weekend? Have you cooked every one of the Pioneer Woman’s dessert recipes? Do you board foster pets? Have you eaten sushi with Lady Gaga? Include snippets of what makes you interesting.
Remember, you want visitors to your About Me to remember you and come back for more. You must have contact information available, and you want to make a connection with them. Chat with them, offer them a cup of coffee, make an impression.
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Great tips! Thank you so much, gfunkified. I have a new blog and am changing my about page as we speak.
Chelsea Moos says
These are awesome tips as I have been struggling with the direction for my about me page!
Tori | Glasses and Glitter says
I love these ideas. I redid my about page last year, and this makes me want to do again! 😀
Just what I needed to read this morning as I’m renewing my work on my blog. Great tips and timing! I’m about to print this off.
Thanks a heap,
I am SO grateful that you posted this!! Honestly, out of everything that comes with designing a blog, this one is the most challenging for me…thank you for the hints and tips! 😀
Laura @ FitMamaLove says
Thanks for the tips! I keep going back to spruce mine up, but I know it could use a little more oomph. This was helpful!
Yvonne Chase says
Thanks for the excellent tips. Would love it if you would take a look at my About page and offer up any suggestions. http://yvonnechase.com/about/
Executive Coach, Development Coach, Business Coach, Corporate Coach says
Thanx for this post, and keep up the good work. Cheers!
Great tips, thank you!
Laura Martin says
Thanks for the tips! I feel like that part of my blog is ever evolving!
This is something I still need to do for my blog. I finally got a redesign completed and all my social links in order. My about me page is next on my to-do list, so these tips will come in handy!
Susan Maccarelli says
Thanks for this helpful post. I have changed my about page several times and am always thinking it needs to be improved. Your post gave me some good ideas!
I never thought folks paid attention to this so I cut and pasted my bio. Looks like I better show my personality a bit more. Thanks for the tips. #learning
Thanks for providing this useful information. I’am working on several websites where i can use this info. I’am always eager to learn and will try to use this knowledge for my client websites.
Since the About Page is so popular with readers it’s also a good idea to include your opt-in there…if you have one! I’m working on doing this right now 🙂
These are great tips. I’m amazed how important the about page is. When I started I didn’t pay too much attention to that but when I revamped it I was like WOW! It’s amazing how many people visit it. And of course it’s about time for me to update it using some of these tips. Pinning to keep it handy.
Thanks so much!
Kesha Phillips says
*doh! I KNEW I was forgetting something! I just revamped my About page and totally forgot to add a few of my favorite posts. Thanks for the reminder! I think I’m good to go now. Y’all feel free to stop by and have a looksee 😉 http://www.wegotkidz.com/about/
The ABOUT page is always in, what feels like, perpetual motion. I can’t count how many times I’ve updated it over the years. But then again, I guess it’s not really a big deal to tend to it every year or quarterly—whatever inspires you. After all, as humans we’re in constant motion, growth and change. Why not reflect that in the about section. Perhaps the best way to handle it would be in a timeline format showcasing the evolution of you—via the about page. Now that would be interesting. . .Thanks for this inspiring post—as usual!
Brandy Alford (rzashida) says
I guess I need a do over. Thank you SITSgirls I am learning a lot from you all.
We have worked on our About page too. But I find most people choose to view our Picture Gallery page before any other page on our site. Nevertheless I think our About page is really important since it really describes who we are and why my sister and I are inspired. Thank you!
Delia @ Blog Formatting says
Very interesting I’ve never thought of including links to posts in my About page. These tips are great, thanks!
About is one of those pages on a blog that’d never “done” 🙂
susie carranza studio says
thanks for this – i really need to work on my ‘about me’ page!
Guess I know what I’m doing tonight….. 😀
Christa Sterken says
I appreciate this timing! Just spent several hours on this the other day and your tips helped me fine tune the finish. Thank you!
You inspired me to head over to my About Me page and do some edits right now! Thanks!
Tenns @ New Mama Diaries says
I slept on my About Me page for the longest, but I soon realized how important it really is. I totally need to updated it, like now!
Thanks so much for these tips and for sharing!
Chris Carter says
Really great tips here! I need to revisit my about page and make sure it has all of these things… Thank you!!
This is one of the hardest pages for me to write. Great tips, Greta!
One thing to add – keep updating the page. People tend to write what they think is a great page, then forget to update when they have more kids, move countries, change niches etc.
Kerri @ Simplicity Interrupted says
Why is this the hardest page to write?! Thank you for the tips 🙂
Thanks for the tips! Another post that I’ll be book marking!
This couldn’t have been timed better! I have to make huge changes to our “about us” page since the people who started the site with me are no longer the people writing it with me. This is incredibly helpful! Thanks so much!!
Yvonne I Wilson says
This is great stuff and thanks for sharing. Just so happen that I am currently setting up the about page on my blog and I will be tweaking it more to incorporate tips shared here. Have a fantastic day! 🙂
Jenn Rian says
I’ve always loved my About Me pages. I’m kind of an expert in talking about myself 😉
Laina Turner says
I have not been happy with my about page so this was nice!
This was timed perfectly. I’ve been contemplating some updates to my About Me page and jumped right into it while reading this post. Thanks for the motivation to just do it!
One great tip I learned from SITS is to link your about page in comments like this or your Twitter profile!
Nicki Lewis says
These are fantastic I am going to check my About Me Page to make sure I am using them
Steven J Fromm says
The about page is very important and I struggle with how to make a tax and estates attorney blog personal. How much personal detail to add is always the question so I pretty much keep it to the professional side. Should I make it more personal?
Thank you to everyone who contributed much useful information
LeeAnn G Taylor says
My blog is very new (launched in Jan 2014) and the About Me page was one of the first things I did. It’s probably time to go back and revisit it now that I am finding my voice. Great suggestions, thanks for the reminder that this page is visited so often by new readers. I definitely would like them to stick around!
Thanks for sharing this, I am constantly working on my about page and today I have seen something new I must do.