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Do’s and Don’ts of Pinterest

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Pinterest is by far one of the most active, engaging social media communities. There are tons of ways to draw traffic to your website using Pinterest, and it’s typically a really great platform to engage with your readers on and deliver content that they’ll enjoy and be able to save and view time and time again.

how to use pinterest

The Do’s and Don’ts of Pinterest

There’s a few tips and tricks when it comes to Pinterest that are absolute musts, and these do’s and don’ts will be a great way to get your Pinterest traffic booming!

DO put a description in your pin.

If you’ve ever pinned something directly from your website, you know that it typically auto populates the title of the post, followed by your blog name. This is great, but you absolutely want to add more to that to attract engagement! Give a short description of what the post is about that way people are more intrigued to pin it to their own boards and ultimately click through to your website!

DON’T pin just any image from your post.

If you’re able to, make a pin-worthy image specifically for Pinterest. This includes making a vertical image, with text, enticing colors and good quality. These are the kinds of images that pinners love to click on and re-pin, so keep that in mind!

DON’T use hash tags!

Pinterest isn’t fond of hashtags, in fact, they lessen the reach of your pins. Stick with key words and search friendly language in your pin descriptions if you want your pins to be found. If you want to add some simple key words to your description, you can use a pipe (the straight up and down line) to separate them from the rest of the description, like this:

Pinterest Tips | Learn how to use Pinterest to drive traffic to your blog with these do’s and don’ts. You will be amazed how easy it is to rock Pinterest if you follow these rules.

DON’T be disorganized.

Pinterest users are all about visual engagement. They love beautiful pictures, and things that are pleasing to the eye. This means alphabetical pin boards and organization are key to user preference! Try to keep it clean and organized and pin your pins to appropriate boards.

DO pin things every day!

Even if you don’t pin original content every day, pin things besides just your own content. Users will react better to your pins if you’re pinning good, quality content consistently rather than just pinning your own. Try to be active every day, and even be active at different times throughout the day and week.

DON’T go overboard.

Pinning every day is great, and being active is key to maintaining a great following of Pinterest users, but try not to overdo it. Anywhere between 10-30 pins a day is typically enough, and anything more than 30 can be overwhelming, especially if you pin them all in a row. Try to space them out if you intend on pinning quite a few, that way it doesn’t take up your followers’ entire feed, overwhelm them, and ultimately cause them to unfollow you.

So there you have it! These are the do’s and don’ts of Pinterest, and putting them to use should help with your engagement and traffic!

What tips would you share with new bloggers who are just trying to get their Pinterest off the ground?

Keep Reading

Are you looking for more information on mastering Pinterest? Here are a few posts you’ll find helpful:

About Tracie Nall

Tracie lives in Arizona with her husband, teen daughter, and more books than her shelves will hold. She spends her days writing and editing. Many of her words end up on her blog, From Tracie. Find Tracie on Twitter @FromTracie and on Instagram where she takes pictures of things that are yellow.

Reader Interactions

Comments

  1. Serena @ Simple Holistic Girl says

    It could be hard to pin every day especially if you have quite a few boards. What I try to do is set aside time once a week to pin a few pins to 1-2 boards at a time. Don’t know if that’s sufficient right now, but I think I’ll personally drive myself crazy constantly being attached to social media…this stuff is like a full time job, but I know it’s worth it…Great post!

  2. Jennifer says

    Great tips, I didn’t think about the hash tags! Sprucing up my boards is now on the top of my “to do” list. I also agree with the over pinning, I can’t stand when I’m looking at my home feed and it’s flooded with just one or two pinners.

  4. Kesha Phillips says

    These are great tips! Especially the one regarding pinning vertical images. Horizontal images, and even some square ones don’t translate well at all on Pinterest.

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  9. Kim Vij @ The Educators' Spin On It says

    Great tips that can contribute to success on Pinterest, including ours. I would have to also echo the hashtag concern that Melissa mentioned in her comment too. Hashtags won’t actually boost Pins in search. People tend to like visually, cleaner Pin descriptions with useful information. They can also actually draw people away from your pins as once they click on it it opens tons of other options with that hashtag, instead of staying on the board you’ve curated with your content. Focus the most on your keywords for SEO just like on your website.

  13. Charlotte says

    Thanks so much for this! I totally agree re: not to overwhelm your followers with pins. If I see a pin I like, I’ll repin it and maybe a few others, but it really grinds my gears when people saturate my feed with all of their pins (especially if they’re all intended for one board, i.e., they’re all the same TYPE of pin). Anyway, great post ~ thanks for this!!

  20. Melissa says

    Great tips- love the part about not going overboard! Definitely agree about not overwhelming someone’s feed with too many pins at once.

    One thing though- Pinterest actually doesn’t recommend hashtags. I’ve worked with someone directly from Pinterest HQ, and they say not to use them. While they don’t hurt, they aren’t native to the platform and don’t function in search like hashtags on Twitter or Facebook would. Instead, working those keywords into the description is their suggestion. Just FYI!